• Profile of an investor
  • Investing with policy
  • TOPS 2013
  • TOPS 2020, the sequel
  • TOPS 2015
  • One Team
  • CDB Decommissioning
  • DS&A On the move
  • Discus
  • Topsecret
  • Worst Cees
  • Scrum Team
  • Energy for everyone
Amphia Ziekenhuis
  • Amphia: Providing Care with Beating Heart
  • Be the boss over your own car
  • Luke 1
  • Contact 1&2
  • Luke 2 - 'The making of an ASML solutions mapping champion'
  • I'm the machine
  • Once upon a time....
Avans Hogeschool
  • Avans' Vision
  • The Lectureship
  • Xplora
  • Room for Technology
  • Avans undertakes
  • More Years Policy Plan 2011-2014
  • Water management
  • Girls Technology Day
  • Connection
  • Pabo on the move
  • Profile selection HAVO3 (2009)
  • Brain & Learning
  • Tenq
  • That's how we make the difference
  • Profile selection HAVO3 (2016)
Bausch & Lomb
  • Bi-manual Cataract Surgery
Bouwfonds Nederlandse Gemeenten
  • Our 5 Values
  • Everything for smarter construction
  • The new setup
  • Close Friends - Season 1
  • Close Friends - Season 2
  • The government abolish WTCG and CER
  • Important news for anyone with low income
  • Working at Carpetland
CODA Museum
  • The discovery of the Netherlands
  • One day a week
  • Gradus and Johannes Ten Pas
  • Whisper Hedges
  • Traxx
  • MGP-East
Croon Electrotechniek
  • 0800 call Croon
  • Fortisip Compact
  • The Mum Minder
De Mandemakers Groep
  • How to install a kitchen
DE Master Blenders
  • Meet the ExCo
De Ruiter Seeds
  • De Ruiter Seeds
  • The Eleven Cities Tour of 2013
  • Hot water from a solar water heater
  • 60x30 seconden
  • KLIM plan
  • The third Chamber
  • That's life is in Bernardus
  • That's life is in St. Jacob
  • Look Out
Europa Transparant
  • List 12
Formaat Notarissen
  • How do you become the owner of a house
Gemeente Amsterdam
  • The subsidy agency
  • Organization development process
  • Field-oriented work
Gemeente Breda
  • The river is coming back into the city
Gemeente Den Haag
  • Talk about Results
  • DSO New Style
  • The Lot Shop
  • Klushuizen
  • Stappenplan
  • Leasehold
Gemeente Museum Thorn
  • The Music Showcase
Gemeente Oss
  • The big 'What do we actually mean' book
Gemeente Rotterdam
  • Club de Madrid
  • Integrating Cities
Gemeente Schiedam
  • Sleeping Beauty at the Schie
Gemeente Zoetermeer
  • The Digitization of Zoetermeer
  • Cup of coffee, bailiff?
Gorinchems museum
  • Nature of the city - the city of Aart
  • Raphaël
  • Heart Resuscitation for Higher Education
  • Aware of Waste
HEJA Projectontwikkeling
  • Hollandse Gommage
  • Dok 64
  • Beukenhof VandenHove
  • WSSt
  • de Wending
  • Weidezicht
  • Waterdonken
Hogeschool Utrecht
  • Focus on education in the professional environment
Holland Casino
  • Reasons to go
Human Dimension
  • Us and them
  • This is simply the way we do things here
  • Find the differences
  • Increase the differences
  • Crystal clear
Kho Liang Ie Associates
  • Interior Design in Operation
  • KPMG-Curaçao
  • Make things simple
  • Performance Management
  • And Sing....
Laser Organisatie Nederland
  • London here we come
Libra Revalidatie & Audiologie
  • A place where miracles happen
Ministerie van Binnenlandse zaken
  • Dualism
Ministerie van Defensie
  • First Contact
  • Observation
  • A classic instrument
  • The National Reserve
  • The KPU company
  • Fit for Air Power
  • Forward Air Controller
  • The Infantry
  • Coffin exercise
  • KMAR
  • The OT-er
  • SGLS
  • SMID
  • Fit for Airpower
  • Frisian Flag 2013
Ministerie van Economische zaken
  • The Improvement Plan - for the Dutch Food and Welfare Authority
Ministerie van Financiën
  • See, Hear and Speak
Ministerie van Infrastructuur en Milieu
  • Traffic Jam Proof
  • From A to Better
  • Rijkswaterstaat on its way to 2013
  • Course 2020 - film 1
  • Course 2020 - film 2
  • Once upon a time there was a railway bridge at Muiderberg
  • The little sluice
  • Improving from Good to Better
Ministerie van Landbouw
  • People at work
Miss Etam
  • E.G. Korijn (a portrait)
  • Say, goodbye.... to your job
  • The mobile judge
  • The most beautiful place
Nederlandse Taalunie
  • The Dutch Language Union
  • On the move to excellent customer service
  • The plastic surgeon
  • Quality from the heart
  • Credibility
  • Inspired and Careful
  • Credibility
  • The Purple Track
  • Values
  • A Trust Worthy Partner
  • Bridge to Grow
  • Fix the Basics
  • Fortisip Compact
  • Souvenaid
  • 4 items about the connecting role of the NVBR
  • Patient safety
OC ‘t Vanck
  • Targeted crop protection in fruit cultivation
Pakhoed Holding
  • A logistics company
Patiëntveiligheid in Onderwijs & Opleiding
  • Mr. Berghuis is concerned
  • The identity of Weert
  • Hydropower
  • PLEM
  • The New Function Building
  • Police 24/7
  • RegioNet
Provincie Limburg
  • The living room of Vaals
Provincie Noord-Brabant
  • The agenda of Brabant
  • Clear language
  • Rentray
  • Ricoh supply chain
Roeiers Vereeniging Eendracht
  • The Rowers
  • Hot water from a solar water heater
  • The Triple Room Model
  • Alpujarras
  • La Gomera
  • Cyclades
  • Madeira
  • Tuscany
Stichting Nederland Maritiem Land
  • 'n vrachie doen
  • Sailing on the Stad Amsterdam
Stichting Orvelte
  • Orvelte, a living monument
Stichting Topolis
  • Topolis
  • Topolis, the making of
Stichting Vakbekwaamheid Horeca
  • Social skills for the catering industry
  • Key skills for the host
  • Interview without questions
  • Responsible use of medicine in livestock farming
  • And much more.........
  • Newecs 45
  • How Dutch higher education can benefit from the Cloud
  • For the sake of everybody
TNO arbeid
  • Crowning glory
  • Tasty cold
  • Social year report 1999
Van Oord-ACZ
  • 50 years Van Oord-ACZ
Van Wijnen
  • Van Wijnen, more than building
  • Jules Unlimited
Vereniging Hogescholen
  • Borderless Education
  • Ad in 11 chapters
  • Studio Achterwerk
  • My father sings
  • Inmates
VTL, Vakopleiding Transport en Logistiek
  • The new way of drive for trucks and buses
Yoga for Cliniclowns
  • Yoga for Cliniclowns
  • On the way for self direction
  • De stoere mannen en vrouwen van Zuidzorg

Clients tell


We asked P&P to make an explainer video about a working method. They first discussed our question with us. Were we asking the right question? If the method is so obvious, why wasn’t it being used already? Thanks to Johanna’s keen eye and her thorough questioning, it became clear that our managers did not all have the same process in mind when they used a certain expression. That was the cause of some confusion! Our first step, then, was to decide on new terminology, and after that, we could get started on the script. The way P&P’s script meeting is organised gives the sensation of being in a pressure cooker, but in a good way – it allows for much quicker decision-making. The final result was comprised of two short whiteboard animations that were recognisable to everyone in the company: one video outlined the problem with laser precision, while the other presented the solution in a nutshell. The mild humour and sharp outline of the situation made these videos so fun to watch that it even has a lot of viewers outside the intended department, who are also learning from it.

~ Thérèse van Vinken, TvV Education (ASML)

Putting into practice our market vision, the Schiphol-Amsterdam-Almere expansion programme of Rijkswaterstaat is intended to change the attitude and behaviour found between commissioners and contractors, with the purpose of improving co-operative relations. At SAA, we call this servant commissionership. P&P regisseurs used a case from the field as a basis for an animated video that strengthens our message. The resulting video is very pleasing, visualising what Servant Commissionership is all about in a humorous way. The project assignment takes centre stage; it can only be realised through solid collaboration. The same applies to the creation of the animation, which was achieved on time, on budget, and within scope!

~ Margit Wedema, Dutch government infrastructure and water management agency - Rijkswaterstaat

Working with P&P was a real pleasure, thanks to their professionalism and their flexibility. They helped guide us, as clients, by being very clear right from the start about the production schedule and when decision-making moments would be planned. This made decision-making about the content of the video a breeze. The video achieved its purpose: even two years later, we still refer to ‘the animation film’ at the start of a new process.

~ Annette Lijdsman, Netherlands Food and Consumer Product Safety Authority

P&P, Johanna and Lex make a nice trinity together. Johanna is uniquely gifted at explaining tough matters without ever talking down to people. And Lex’s drawings are unparallelled. P&P are particularly good at understanding the situation; all they need is a quick briefing and they see what I’m getting at. Working with them is a form of co-creation – I’m involved in every decision as a client. This team’s products are top-notch across the board: the narrative, the humour, the technical quality. The difference with other producers is hard to miss.

~ Marjolein Scholenman, AVANS University of Applied Sciences

Johanna Kroon wrote the change narrative for the Dutch government’s internal auditing agency ADR for the change plan ‘ADR; Uw kritische vriend’ (‘ADR: Your Critical Friend’). With her knowledge of change communication and storytelling combined with her government experience, she is a much-needed specialist when it comes to the use of change narratives while changes are taking place.
P&P regisseurs translate Johanna Kroon’s change narrative (script) – which she wrote based on background information and various interviews with people at ADR – into an entertaining and effective visual message, taking on the form of a whiteboard animation film. Their approach, encompassing everything from doing interviews and writing a change narrative to delivering a successful visual translation, supports ADR change communication in terms of process, content, visual and sound. Their unique approach has proven to increase a willingness to change in other organisations and to help bring about successful change. That is ADR’s ultimate goal as well.
The final product can be used sustainably (for two to four years), and is not only suited for communication with employees, but also with ADR commissioners.

~ Anneke van Zanen - Nieberg ADR general director